WE ARE LOUISE & JEMMA

I graduated from Oxford in 1999 and went on to build a varied working life, including travelling as assistant to a Turner Prize nominee and later running my own art and mural company. Creativity, independence and intensity have always been central threads in my life, long before I had the language to name them.

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It was through parenting two neurodiverse children, alongside understanding my own ADHD, that I began to make sense of past experiences. ADHD has explained much of what has shaped my life — the energy, imagination and drive, as well as the overwhelm, burnout and struggle. This self-understanding became a turning point, helping me reflect with compassion and recognise neurodivergence not as a flaw, but as a different way of being in the world.

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As my family’s needs grew, I chose to step back from my career to support them. During my son’s time in junior school, I ran a support group for parents of autistic and ADHD children, creating a space where lived experience and mutual understanding were valued over judgement or deficit-based narratives.

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Over the last decade, I have continued to support parents of autistic and ADHD children, as well as individuals applying for PIP and DLA.  My advocacy is grounded in lived experience — of neurodivergence within systems that too often misunderstand it, and of the emotional labour required to push for recognition and support. 

I bring empathy, practical knowledge and a commitment to affirming neurodivergent lives, especially when people feel unheard.

For two decades, I lived and breathed the creative industries as a Director and Producer. Although I didn’t realise it at the time, I built a career for my (undiagnosed) ADHD brain that was fuelled by leading multiple, short-term, high-pressured projects. It was a thrilling, demanding, and incredibly rewarding journey that taught me the unique rhythms and challenges of bringing ambitious projects to life.
 
Over 20 years of freelancing in the arts I created tools and strategies to help me cope. But I also burnt out, like so many of us do, through pushing beyond my boundaries, without support or guidance,or understanding where my executive functioning skills were lacking. 
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Over my journey, I saw and worked with hugely talented neurodivergent individuals who often bring unparalleled innovation and energy. I also saw the areas where traditional structures, sometimes inadvertently, create hurdles for those with ADHD.
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Helping my colleagues, friends and family to  understand their brains, as well as understanding my own has inspired me to become an ADHD coach.
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My coaching is grounded in understanding, empathy, and practical strategies. I meet every client with kindness, joy and just a little bit of humour. Whether you're a parent seeking clarity, or a creative professional ready to harness your unique strengths, I'm here to guide you and help set you up for success.